WIP

Brand Guidelines

Identity, colors, typography, and voice for the etermax brand.

Logo

The etermax wordmark is the primary brand element. Always use the official SVG logo — never recreate or approximate it.

Usage Rules

  • Maintain clear space equal to the height of the ‘e’ around the logo
  • Do not rotate, distort, or add effects to the logo
  • Do not place the logo on busy backgrounds without a container
  • Use the light version on dark backgrounds and vice versa
  • Minimum width: 80px for digital, 25mm for print
Color Palette
Accent / Primary
--accent · #6C63FF
Background (light)
--bg · #FFFFFF
Background (dark)
--bg-dark · #0a0a0f
Text (light)
--text · #1a1a2e
Text (dark)
--text-dark · #e4e4e7
Card
--bg-card · var(--bg-card)
Border
--border · var(--border)
Success
--success · #22c55e
Warning
--warning · #f59e0b
Danger / Destructive
--danger · #ef4444
Typography

The brand typeface is Inter (variable font). All UI, headings, and body text use Inter across all platforms.

WeightNameUsage
400RegularBody text, descriptions
500MediumButtons, labels, UI elements
600SemiboldCard titles, section headings
700BoldPage headings, emphasis
800Extra BoldHero headlines, stat numbers
Voice & Tone

Our brand voice is:

PlayfulCuriousKnowledge-drivenInclusive
  • Playful — we don't take ourselves too seriously
  • Curious — we ask questions and love learning
  • Knowledge-driven — facts and data matter
  • Inclusive — we speak to everyone, everywhere